Master Business Coaching Certification Course
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One payment · Lifetime access
Why This Program Exists
You see, I was just like you. The first course got you comfortable in the chair. The questions I kept getting after that were always the same — what do I do with the client who agrees with everything and changes nothing, how do I hold someone to a plan without becoming their nag, how do I charge what this is worth. Thirty modules and a 115-page workbook later, that is what this program answers.
There is no need to struggle, because I have found powerful resources that helped me overcome those challenges — and I've taken what I've learned and turned it into a step-by-step solution, a blueprint you can follow to have success.
With over 40 years of experience, 22 published books, appearances on Dr. Phil and in Forbes, and as the founder of the American Union of NLP and the American Alliance of Hypnotists — you're in good hands.
30 Training Modules
Thirty modules in order. Each card shows whether that lesson is delivered as video or audio.
- Build a business structure that fits any niche or company size
- See how breakthroughs start with a clear vision and conditions of satisfaction
- Identify the resources and mission statement needed to lift morale
- Set conditions of satisfaction that build leadership and reduce stress
- Align goals and daily actions with your mission and vision
- Create accountability structures and consistent breakthrough-seeking habits
- Lift client confidence through dress, posture, and positive body language
- Encourage gratitude, contribution, and motivation to reinforce self-worth
- Replace negative self-talk with positive language and assertive communication
- Align client mindset with a positive, action-oriented business outlook
- Research competitors, pricing, and market trends to spot openings
- Analyze costs and benefits of expansion, new products, and partnerships
- Turn planning into action by becoming a doer rather than a thinker
- Eliminate distractions and hold focus on short-term, present-moment goals
- Encourage initiative and consistent action regardless of motivation
- Track sales, leads, and time to measure progress consistently
- Give and seek objective feedback on wins and on challenges
- Embrace change by adjusting goals against what the evaluation shows
- Treat structure as a feedback process for continuous personal growth
- Work inner development — mindset, discipline, and self-image
- Build outer development through communication, organization, and empowering others
- Use coaching, journaling, and rating systems to track development
- Set SMART goals that are specific, measurable, and time-bound
- Make each goal personally motivating and enjoyable to pursue
- Write down goals, mistakes, and progress for ongoing improvement
- Review development regularly and stay open to constructive feedback
- Learn from the past while keeping focus on present and future growth
- Shift focus from your needs to the other person's
- Practice active listening and understand a client's concerns and commitments
- Build rapport by being positive, open, and accepting
- Identify a client's representational system — visual, auditory, or kinesthetic
- Match language, tone, and body language to build trust
- Teach clients to build sincere rapport with associates and customers
- Use attentive listening to make others feel valued and specific
- Motivate and influence others through confidence and respect
- Communicate ideas effectively while respecting others' time and space
- Work team building activities that lift communication and performance
- Encourage commitment, collaboration, and diverse opinions within teams
- Address conflicts openly while pushing for innovation and accountability
- Close the gap between who a client is and how they present
- Speak from the heart to build trust and personal power
- Identify and resolve the doubts that block authentic communication
- Recognize how body language and tone shape communication power
- Raise awareness of gestures, tone, and word choice
- Use feedback and self-rating to sharpen communication effectiveness
- Understand how gossip damages morale and workplace productivity
- Communicate company changes early to stop rumors forming
- Set clear no-gossip policies and model the behavior yourself
- Break procrastination into manageable, deadline-driven tasks
- Identify the root causes of procrastination, such as fear and overwhelm
- Resolve workplace conflict quickly through structured technique
- Strengthen leadership, culture, and structure to lift productivity
- Invest in employee skills and encourage collaborative happiness
- Establish clear ethics policies to prevent workplace misconduct
- Define responsibility as honoring yourself while supporting relationships
- Separate responsibility from blame, guilt, or judgment
- Recognize responsibility as something that always happens in the present
- Identify where a client has avoided full responsibility
- Align mindset and decisions with core personal values
- Uncover the hidden life rules that shape expectations and actions
- Identify the gap between client goals and actual results
- Reframe challenges without blame to encourage responsible action
- Celebrate accomplishments that align with client values and rules
- Recognize when business structure becomes essential for growth
- Compare sole proprietorship, partnership, and corporation structures
- Understand the legal and tax implications of each structure
- Define roles for leaders, managers, employees, and contractors
- Analyze industry standards, competitors, and legal requirements
- Align business plans with client goals and lending needs
- Lift employee morale through recognition and a trust-based culture
- Increase synergy with team building, training, and education
- Encourage continuous growth through planned, deliberate change
- Understand why prospects resist being sold to
- Build rapport by listening for a prospect's real interests
- Create the value that makes a prospect want to buy
- Develop rapport by finding common ground and shared interests
- Support mutuality to build trust and lasting business relationships
- Make requests that move action forward with integrity
- Build confidence, persistence, and fact-based arguments
- Know your audience's objections and speak to their needs
- Apply the five weapons of persuasion, from sympathy to authority
- Identify negative thoughts such as self-talk, envy, and fear
- Understand how thoughts create energy and shape reality
- Align daily thoughts with the person a client wants to become
- Recognize negative emotions like stress, anger, and low self-esteem
- Help clients see that they control and can shift their emotions
- Use exercise, meditation, and hobbies to build positive emotion
- Identify negative actions like gossip, manipulation, and conflict
- Build daily accountability through journaling and shared commitments
- Create and read a personal action statement to stay aligned
Your Complete Written Reference
Master Business Coaching Course Manual
The complete written master course — structure, strategic analysis, responsibility, influence, and the training of thought, emotion, and action across all thirty modulesYour Official Certification
Certified Master Business Success Coach
Certified and registered by the
American Union of NLP
aunlp.org
Upon certification you'll be listed in the AUNLP's SEO-optimized directory of Certified Master Business Success Coaches — and you'll have lifetime access to Dr. Steve by email.
Sample shown — your certificate is issued in your name with a unique certificate number.
This Program Will Change Your Life
- Earn your Certified Master Business Success Coach credential from the American Union of NLP (AUNLP™)
- Work through 30 in-depth training modules covering business structure, strategic analysis, taking action, and tracking progress
- Access a complete 115-page course workbook built to accompany the video training and reinforce every concept
- Learn to build client confidence, rapport, and charisma through authentic, intentional communication and team building
- Discover techniques to help clients break self-sabotage and destructive patterns, take responsibility, and set aligned goals
- Master ethical influence and persuasion, business plan implementation, and breakthrough productivity to drive real client results
- Unlimited Anytime 24/7 On-Demand Access
- Get listed in the AUNLP's SEO-optimized directory of Certified Master Business Success Coaches — so clients searching online can find you
- Lifetime access to Dr. Steve by email — your questions answered long after you certify
- Unlimited Anytime 24/7 On-Demand Access — start immediately with instant digital delivery
What My Students Say
“As a fellow hypnotherapist and experienced teacher and trainer, I can recommend anything that comes from Steve G. Jones' hand. I have acquired many of his products and they are all top value for money.”
“Steve is a captivating presenter who has done exactly what he says and stripped out all unnecessary information, so the training is focused, clear, descriptive and easy to listen to and understand. I would not hesitate to travel to America to train with him. He is my trainer of choice.”
“Thank you for your great products. I'm excited to share this program, and your other wonderful books, certifications, and programs with my readers. You're a trusted source for internet learning and my go-to resource when seeking self improvement for myself and my audience.”
Become a Certified Master Business Success Coach
Everything you need — 30 training modules, and the complete course manual — plus your official certification from the American Union of NLP.
One payment · Lifetime access
Isn't it time you stopped struggling? It doesn't have to be that way — there's an easier way, and I can show you how. I can provide the tools, but you have to say yes. Invest in yourself, and I'll see you on the next page.
This is a professional coaching certification program. It is educational in nature and designed for personal and professional development — it is not licensed therapy, counseling, or medical care, and does not constitute medical, psychological, or financial advice. Coaches should always work within their scope of practice and refer clients to licensed professionals where appropriate. Individual results vary.