Transformational Coach Certification Course
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One payment · Lifetime access
Why This Program Exists
You see, I was just like you. I kept meeting clients who hit every target they set and still felt exactly the same. That is what this course is about. Twelve video modules, twelve companion audios, seven PDFs, and a full manual — foundational coaching skills through mindset, emotional intelligence, spiritual growth, and physical well-being, plus how to define your niche and actually market the practice.
There is no need to struggle, because I have found powerful resources that helped me overcome those challenges — and I've taken what I've learned and turned it into a step-by-step solution, a blueprint you can follow to have success.
With over 40 years of experience, 22 published books, appearances on Dr. Phil and in Forbes, and as the founder of the American Union of NLP and the American Alliance of Hypnotists — you're in good hands.
12 Video Modules
Every lesson in order — each one building on the last, all the way to your certification exam. And you get every lesson as a downloadable audio too — so you can watch or just listen.
- Define transformational coaching and how it differs from goal-focused styles
- Take up the coach's core role, responsibilities, and ethical boundaries
- Place transformational work against life, executive, career, health, and therapy
- Work human needs, motivation types, habits, and the psychology of behavior change
- Apply homeostasis, cognitive dissonance, and personal growth to real resistance
- Identify, challenge, and reframe limiting beliefs using the ABCDE model
- Build active listening and powerful questioning for deeper client insight
- Establish rapport and build trust from the first client interaction
- Deliver effective feedback and support across the whole relationship
- Assess client needs and set meaningful, values-aligned goals
- Develop action plans and build accountability into them
- Measure client progress and adjust your approach over time
- Work fixed versus growth mindset and its effect on client growth
- Identify and challenge the beliefs holding a client in place
- Cultivate a growth mindset in clients rather than lecturing about one
- Develop the four components of emotional intelligence in yourself first
- Apply techniques for enhancing client self-awareness during sessions
- Manage emotions and build resilience in both coach and client
- Explore spirituality, personal meaning, and values beyond religious context
- Help clients uncover and articulate their life purpose
- Integrate practices like mindfulness into coaching sessions
- Work the mind-body connection and its effect on client progress
- Coach for improved physical health and energy management
- Help clients create lifestyle changes that actually hold
- Apply visualization and guided imagery methods for goal achievement
- Bring neuro-linguistic programming techniques into your sessions
- Use positive psychology principles to strengthen coaching outcomes
- Hold coaching ethics, confidentiality, competence, and informed consent
- Maintain professional boundaries and protect client confidentiality
- Commit to continuing education and ongoing professional development
- Define your niche and unique value proposition
- Create a business plan and an effective pricing strategy
- Apply marketing strategies for attracting and growing a client base
- Recap the key concepts, models, and techniques of the whole course
- Develop a personal coaching philosophy you can actually state
- Build an action plan for launching your coaching career
Your Manual & Resources
Transformational Coach Course Manual
The complete written course — the change psychology, the core skills, and the business material behind all twelve modulesPowerful Questions Swipe File
Questions that open a client up rather than close them down, grouped by where you are in the sessionLimiting Beliefs Worksheet
The ABCDE model as a working page — surface a belief, test it, and rebuild it with the client in front of youGoal Setting and Accountability Planner
A structure for turning a stated goal into values-aligned actions with the accountability built inVisualization and Guided Imagery Scripts
Ready-to-read scripts for goal achievement work, to use as written or adapt to a particular clientMind Body Wellness Checklist
The physical side of change — energy, sleep, and lifestyle — as prompts for a coaching conversationEthical Coaching Practices Checklist
Confidentiality, competence, informed consent, and boundaries, in a form you can hold yourself toCoaching Business Plan Template
Niche, value proposition, pricing, and marketing laid out as a form to fill in rather than a chapter to readYour Official Certification
Certified Transformational Coach
Certified and registered by the
American Union of NLP
aunlp.org
Upon certification you'll be listed in the AUNLP's SEO-optimized directory of Certified Transformational Coaches — and you'll have lifetime access to Dr. Steve by email.
Sample shown — your certificate is issued in your name with a unique certificate number.
This Program Will Change Your Life
- Earn your Certified Transformational Coach credential from the American Union of NLP (AUNLP)
- Access 12 in-depth video modules, 12 companion audios, and 7 supporting PDFs, plus a complete course manual covering everything from foundational coaching skills to advanced techniques
- Learn powerful, real-world tools like visualization, guided imagery, and positive affirmations to help clients build confidence and create breakthroughs
- Go beyond goal-setting to guide clients through mindset work, emotional intelligence, spiritual growth, and physical well-being for true whole-person transformation
- Discover how to define your coaching niche, craft a compelling unique value proposition, and build and market a thriving coaching business
- Unlimited Anytime 24/7 On-Demand Access
- Get listed in the AUNLP's SEO-optimized directory of Certified Transformational Coaches — so clients searching online can find you
- Lifetime access to Dr. Steve by email — your questions answered long after you certify
- Unlimited Anytime 24/7 On-Demand Access — start immediately with instant digital delivery
What My Students Say
“I highly recommend anyone to participate in all of his programs because they work simultaneously in assisting you to excel. The materials you receive, along with this method of teaching, will not only assist you successfully in business, but will impact you in a positive manner in your own personal life.”
“I have taken three courses with you and now I am running a successful coaching practice where I use all three. I very much like your sales promotions; they have helped me a lot when I was starting. I am very proud been your client.”
“Steve G Jones' programs are accessible and informative and have inspired me to take the next step in my life. The value in his products is far greater than any cost and will last me a lifetime. He is really truly interested and invested in people living better lives and it shows.”
Become a Certified Transformational Coach
Everything you need — 12 video modules with downloadable audio, and the complete course manual — plus your official certification from the American Union of NLP.
One payment · Lifetime access
Isn't it time you stopped struggling? It doesn't have to be that way — there's an easier way, and I can show you how. I can provide the tools, but you have to say yes. Invest in yourself, and I'll see you on the next page.
This is a professional coaching certification program. It is educational in nature and designed for personal and professional development — it is not licensed therapy, counseling, or medical care, and does not constitute medical, psychological, or financial advice. Coaches should always work within their scope of practice and refer clients to licensed professionals where appropriate. Individual results vary.