Life Coach Certification Course
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One payment · Lifetime access
Why This Program Exists
You see, I was just like you. I wasn't always a coach and trainer. When I first started helping people one-on-one, I had no framework, no structure for my sessions, and no idea how to turn what I was good at into a real practice. I winged every conversation and undercharged for years.
There is no need to struggle, because I have found powerful resources that helped me overcome those challenges — and I've taken what I've learned and turned it into a step-by-step solution, a blueprint you can follow to have success.
With over 40 years of experience, 22 published books, appearances on Dr. Phil and in Forbes, and as the founder of the American Union of NLP and the American Alliance of Hypnotists — you're in good hands.
30 Video Modules
Every lesson in order — each one building on the last, all the way to your certification exam. And you get every lesson as a downloadable audio too — so you can watch or just listen.
- How Dr. Steve became interested in coaching and his commitment to education
- Steve's own experience having a life coach - and being one
- Get excited about becoming a coach and what's ahead in the program
- A roadmap of everything you'll master: communication, creating value, and the coaching model
- Preview the goal-setting and confrontation skills covered later in the course
- See how each module builds toward your certification
- Life coaching is the act of empowerment - expanding awareness through powerful questioning
- Help clients leverage their gifts and talents faster than they could alone
- Develop the skill to unlock the power of others and promote self-awareness
- Clearly distinguish coaching from consulting, advice, and mentoring
- Understand where coaching ends and counseling and guidance begin
- Explain the difference confidently to prospective clients
- Business applications: entrepreneurship, career development, motivation, and creativity
- Personal applications: relationships, confidence, stress management, and self-care
- See the full range of life areas where coaching creates value
- Identify your market: executives, business owners, and managers building leadership skills
- Recognize people seeking balance, growth, and change in their relationships
- Know exactly who you'll be serving as a coach
- Spot tactical thinkers who want a strategic, impartial mentor
- Recognize open-minded clients who strive for improvement and creativity
- Identify people who feel there's more to life - your ideal clients
- Clients gain self-awareness: knowing who they are and what they want to accomplish
- Coaching builds willingness to change and emotional understanding
- Develop your client's ability to set and reach meaningful goals
- It's all in the attitude - a positive one, plus your moral obligation as a coach
- Balance talking and listening while putting the client first
- Develop client relationships with clearly set boundaries and by living by example
- Master the types and scheduling of client communication: phone, email, in-person, and video
- Read between the lines to know and understand your clients' needs
- Know what questions to ask in every situation
- What intuition is - and how it supports valid solutions and decision making
- How to develop your intuition as your coaching experience grows
- Use your intuition with clients even when it seems illogical but feels right
- The three things prospects check first: certification, references, and rapport
- What clients expect: connection, fulfillment, direction, and peace
- Position yourself to meet every expectation from the first contact
- Why sharing challenges you've overcome creates instant credibility
- Use your accomplished goals to build authentic rapport
- Define your focus based on your own life experience
- What intentions are and how they guide your planned actions as a coach
- How to communicate your intentions clearly to your clients
- The Big Picture coaching model: from self-awareness to empowering questions
- Structure a 30-60 minute first consultation that converts
- Explain terms, pricing, and communication options with confidence
- Choose between static and integrative session plans while building rapport
- Never impose your own solutions - support clients to find the answers
- Discuss options without ever recommending one
- Combine open questions with active listening for true non-directive coaching
- Teach clients that change requires effort and the unexpected should be expected
- Reflect on what isn't working and take another approach
- Keep clients on track when emotions throw them off course
- Incorporate beliefs and the law of attraction into your coaching
- Recognize limiting beliefs and change them into positive ones
- Client homework: listing accomplishments and the skills behind them
- Understand the three representational channels: Visual, Auditory, Kinesthetic
- Recognize the language cues of each: see and imagine, hear and sounds good, feel and touch
- Use VAK to communicate in your client's natural channel
- What a representational system is and how it transforms communication
- The words clients commonly use in each system
- How to discover any client's representational system quickly
- Help clients visualize goals, challenges, and outcomes to prepare for any situation
- Use vision boards and written goal lists clients review frequently
- Have clients visualize their future 1, 5, 10, and 20 years out
- Guide clients through goals in five areas: health, career, growth, money, and relationships
- Set 1, 5, 10, and 20-year goals in each life area
- Keep the big picture in perspective through written, visualized goals
- Coach clients through fear of failure, fear of success, and fear of rejection
- Address the procrastination that fear creates
- Confront frustration: 'What can you do differently to get a better result?'
- The key questions: 'What is causing you to hesitate?' and 'What would help?'
- Deal with hesitations productively as they occur, not after the fact
- Resolve confusion by asking 'What will you gain? What will you lose?'
- The four-question format: open-ended, probing, clarifying, and closed
- Move from broad who-what-when-why questions to solutions
- Practice exercise: the 'secret' partner game that sharpens your questioning
- Why clients should never ask questions containing 'always,' 'never,' or 'everything'
- Spot the negative self-talk hiding inside a client's questions
- Convert negative self-talk into positive language that moves clients forward
- 'What stops you from taking action?' and other breakthrough questions
- Help clients connect goals to meaning: 'What would accomplishing this mean for you?'
- Define success clearly: 'How will you know when you have reached your goal?'
- Tune into your client's energy level to sense how they're really feeling
- Use your own energy to inspire and encourage clients
- Promote energy-enhancing activities like exercise and hobbies
- Why your client is in the driver's seat - and you help them see where they're going
- Teach clients to give themselves good advice before taking advice from others
- Client homework: the strengths and weaknesses list that builds self-awareness
- Consolidate the complete system: coaching definition, communication, and creating value
- Review the full coaching model end to end
- Prepare for your final exam and your certification from AUNLP
Your Complete Written Reference
Fast Track Life Coaching Manual
101-page course manual — scripts, tools and frameworksYour Official Certification
Certified Life Coach
Certified and registered by the
American Union of NLP
aunlp.org
Upon certification you'll be listed in the AUNLP's SEO-optimized directory of Life Coaches — and you'll have lifetime access to Dr. Steve by email.
Sample shown — your certificate is issued in your name with a unique certificate number.
This Program Will Change Your Life
- Coach anyone with confidence using a complete, repeatable session framework
- Launch a real coaching practice — packages, pricing, and your first paying clients
- Earn an official credential from the American Union of NLP (AUNLP.org)
- Get listed in the AUNLP's SEO-optimized directory of Life Coaches — so clients searching online can find you
- Lifetime access to Dr. Steve by email — your questions answered long after you certify
- Unlimited Anytime 24/7 On-Demand Access — start immediately with instant digital delivery
What My Students Say
“I highly recommend the Life Coaching Certification program by Dr. Steve G. Jones! I have studied several personal development programs by highly qualified leaders in the industry and Dr. Steve's program is one of the best — it truly exceeded all expectations. Thank you Dr. Steve!”
“I was looking for an effective online coaching seminar when I found the Life Coaching Certification through AUNLP and Steve G. Jones. It was a straightforward training process with online videos and a manual focused on the tools needed to provide exceptional coaching services. I have used what I've learned constantly in helping people become the best they can be.”
“When I retired I wanted to pursue holistic healing and hypnosis. Now I can say I have succeeded in getting started on this magnificent journey — in big part because of your teachings. I now have my LOA, Life Coach, and Hypnosis certifications. Thank you so very much.”
Become a Certified Life Coach
Everything you need — 30 video modules with downloadable audio, and the complete course manual — plus your official certification from the American Union of NLP.
One payment · Lifetime access
Isn't it time you stopped struggling? It doesn't have to be that way — there's an easier way, and I can show you how. I can provide the tools, but you have to say yes. Invest in yourself, and I'll see you on the next page.
This is a professional coaching certification program. It is educational in nature and designed for personal and professional development — it is not licensed therapy, counseling, or medical care, and does not constitute medical, psychological, or financial advice. Coaches should always work within their scope of practice and refer clients to licensed professionals where appropriate. Individual results vary.