Master Life Coaching Certification Course
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One payment · Lifetime access
Why This Program Exists
You see, I was just like you. After my first years of coaching, I hit a ceiling. My sessions were good, but not transformational. My fees were stuck. I had to learn — the hard way — the advanced psychology, questioning, and positioning that finally moved my practice to the next level.
There is no need to struggle, because I have found powerful resources that helped me overcome those challenges — and I've taken what I've learned and turned it into a step-by-step solution, a blueprint you can follow to have success.
With over 40 years of experience, 22 published books, appearances on Dr. Phil and in Forbes, and as the founder of the American Union of NLP and the American Alliance of Hypnotists — you're in good hands.
30 Video Modules
Every lesson in order — each one building on the last, all the way to your certification exam. And you get every lesson as a downloadable audio too — so you can watch or just listen.
- Your roadmap to master-level coaching: change, challenge areas, and key questions
- Preview the goal frameworks and business organization ahead
- See how balance and marketing complete the master system
- Help clients get out of denial and explore areas for improvement
- Introduce the idea of change and prepare clients to act on it
- Overcome obstacles and make the change permanent
- Lesson one: clients must put themselves first to create the life they want
- Lessons two and three: life is full of choices, and they are capable of anything
- Client homework: converting daily negative dialogue into positive statements
- The two master questions: 'How important is this to me?' and 'How satisfied am I right now?'
- Assess career enjoyment, satisfaction, opportunity, and recognition
- Evaluate work relationships and whether clients use their strengths
- Assess whether finances and lifestyle match up
- Evaluate financial security, wealth creation, and abundance
- Uncover whether the client truly allows wealth into their life
- Assess support networks of friends, family, and community
- Evaluate loving relationships and co-worker relationships
- Determine whether the client allows new relationships into their life
- Assess mental, physical, and emotional fitness
- Apply the importance-versus-satisfaction framework to health
- Identify the health gaps that affect every other life area
- Assess leisure time, self-improvement, and sense of purpose
- Evaluate confidence, motivation, and stress management
- Measure how much the client enjoys setting and accomplishing goals
- Open with 'What are your goals?' and 'How do you feel about your life balance?'
- Explore how thoughts and emotions get in the client's way
- Test honesty, presence, and self-questioning without self-criticism
- Break the never-ending cycle of focusing on failures and problems
- Train clients to think 'Yes' instead of 'Yes, but'
- Help clients see several possible paths and find opportunity everywhere
- The self-coaching questions: 'What's possible?' and 'Where can I learn more?'
- 'Who can help me?' and 'What am I capable of?'
- Drive commitment with 'How will I take action?' and 'When will I achieve this?'
- The decision-weighing questions: 'What do you need to move forward?'
- Surface resistance and honestly examine consequences
- Map positives, negatives, and obstacles for every option
- The complete master goal framework: nine criteria every goal must meet
- Specific, Achievable, Timed, Natural, Understood
- Enthusiastic, Realistic, Measurable, and Prepared
- Focus on the most important aspects and be detailed
- Goals must be achievable in the client's eyes - and compelling
- Appealing goals are the ones that motivate
- Set every goal to a time scale with short and long-term versions
- Why deadlines are encouraging, not discouraging
- Natural goals align with the client's needs, values, and beliefs - not others' wants
- Write goals down and make them known to supporters
- Set expectations with anyone the goal depends on
- Build enthusiasm for the end result and the path - with rewards along the way
- Set clients up for success by accounting for real constraints
- Prepare for challenges and obstacles in advance
- Quantify goals - the brain needs clear instruction, and measurement beats procrastination
- Prepare clients for setbacks and negative reactions before they happen
- Encourage action with patience - achieving goals takes time
- Make small and major adjustments along the way without losing momentum
- The five areas of focus: career, wealth, relationships, health, and personal growth
- Why most clients come to coaching to balance many areas at once
- Decide how many focus areas your own practice will serve
- Assess work struggles and whether the client is on the right career path
- Evaluate skills usage and clarity about the job they actually want
- Map opportunities, strengths, and weaknesses at work
- Identify where work is having a negative impact on the client's life
- Check whether core needs are being met
- Target changes across beliefs, environment, motivation, freedom, pressure, and support
- Promote assertiveness and focus on the motivating aspects of work
- Teach clients they control their thoughts, emotions, and behavior at work
- Instill confidence, tackle procrastination, and enjoy the small things
- Why feedback and recognition make work feel worthwhile
- Teach clients to earn recognition - including the self-employed
- Build self-awareness, self-feedback, and self-promotion skills
- The fundamentals: budget weekly or monthly, spend less than you earn, save 10%
- Uncover the client's limiting beliefs about money
- Connect money to lifestyle goals and what truly motivates wealth-building
- Balance four relationship circles: self, loved ones, friends, and circle of influence
- Examine the role the client plays in each relationship
- Identify shared goals and values - and what is and isn't working
- Address mental health: thoughts, attitude, emotions, and feelings
- Cover the physical pillars: weight, exercise, food, and sleep
- Coach the whole person across both dimensions of health
- Prioritize: 'Which health areas matter most?' and 'How much time can you dedicate?'
- Surface denial about anything health-related
- Define the feeling and the future the client wants for their health
- Coach the six growth elements: learning, spirituality, confidence, enjoyment, inspiration, purpose
- Discover the key that ties everything together: balance in all areas
- Help clients grow continuously rather than in bursts
- Develop yourself as a brand with a clearly defined mission and focus
- How to put yourself out there as a master coach
- The practical toolkit: website, business cards, social media, and email marketing
- Consolidate the master system: challenge areas, key questions, and goals
- Review balancing clients' lives and marketing your practice
- Prepare for your final exam and your Master Life Coach credential from AUNLP
Your Complete Written Reference
Master Life Coaching Manual
99-page course manual — advanced frameworks and business systemsYour Official Certification
Certified Master Life Coach
Certified and registered by the
American Union of NLP
aunlp.org
Upon certification you'll be listed in the AUNLP's SEO-optimized directory of Master Life Coaches — and you'll have lifetime access to Dr. Steve by email.
Sample shown — your certificate is issued in your name with a unique certificate number.
This Program Will Change Your Life
- Create breakthrough-level transformation with advanced coaching psychology
- Attract clients consistently and predictably with a premium positioning system
- Earn your Master Life Coach credential from the American Union of NLP (AUNLP.org)
- Get listed in the AUNLP's SEO-optimized directory of Master Life Coaches — so clients searching online can find you
- Lifetime access to Dr. Steve by email — your questions answered long after you certify
- Unlimited Anytime 24/7 On-Demand Access — start immediately with instant digital delivery
What My Students Say
“I took both the Fast Track and the Master Life Coaching programs and I feel I have made a great investment! I am on my way to a new career that feeds my soul! Thanks Steve G. Jones.”
“I am thankful for the awareness of the work of Dr. Steve G. Jones and for the power to intentionally and deliberately implement his work into my practice and daily life.”
“Your products are fabulous! They have helped me and I have gained qualifications in life coaching, the practitioner's NLP and the master's in NLP. I really appreciate you — such an accomplished person who is forever giving value!”
Become a Certified Master Life Coach
Everything you need — 30 video modules with downloadable audio, and the complete course manual — plus your official certification from the American Union of NLP.
One payment · Lifetime access
Isn't it time you stopped struggling? It doesn't have to be that way — there's an easier way, and I can show you how. I can provide the tools, but you have to say yes. Invest in yourself, and I'll see you on the next page.
This is a professional coaching certification program. It is educational in nature and designed for personal and professional development — it is not licensed therapy, counseling, or medical care, and does not constitute medical, psychological, or financial advice. Coaches should always work within their scope of practice and refer clients to licensed professionals where appropriate. Individual results vary.